Pre-Launch Product Strategy for a Card Fintech
Background: A credit card Fintech hired AQN to evaluate a pre-launch product built around a novel acquisitions and rewards strategy
Outcome: AQN’s work added months to the client’s runway by identifying clear risks and mitigating them with test focused launch strategy
AQN’s Approach:
Leveraged deep industry experience to evaluate the proposed product strategy along with the launch plan, financial models, and performance expectations
Delivered educational sessions covering competitive analysis, core credit concepts, organizational strategy, and data strategy
AQN built a unit economics model, alongside other micro-strategy models, to measure impacts of a broader range of potential scenarios
Assessed credit policy implications of proposed product strategy to deconflict customer incentives
Key Results:
Advised client to decrease rewards value to mitigate risk, and to allow them to write simpler terms and conditions
Developed a test strategy allowing the client to increase rewards value based on growth and risk performance against expectations
Created credit segmentation strategy to optimize both the application experience and the underwriting process for the client’s unique acquisition strategy